![]() The results of this study indicate that the business environment has a significant effect on strategic alliances. The analytical tool used is Path Analysis. This means that the sample used totaled 124 Managers and assistant managers in each area of Bank BCA in Central Java and Yogyakarta. The sampling technique in this research uses a sampling census which means the entire population is used as the research sample. This study population is Manager and assistant manager in every area of Bank BCA in Central Java and Yogyakarta period 2020 which amounted to 124 people. This research aims to analyze the influence of business environment, product innovation and Entrepreneurial Secret to strategic alliance as well Analyzing the influence of the business environment, product innovation, Entrepreneurial Secret and strategic alliances on competitive advantage. ![]()
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